What makes a website effective? Millions of sites compete when it comes to traffic. As much as there are gazillions of differences between them, the truth is the objective remains the same – which is to convince people to visit and stay a little longer. At that point, each website has a unique goal. Some focus on converting visitors into clients or customers, while other sites intend to provide content and information on a specific subject without the need to profit from it. Whatever the objective is, achieving it is only possible via an effective web design SA.
When a website does not have an effective web design, it means it is not serving its purpose or achieving its objective. For a more technical explanation, ineffectiveness corresponds to high bounce rates, low pages per visit, brief time spent on site, and eventually, low conversions.
For your site to be active, it needs the following:
1 – Purpose
Regardless of the type of website or design, the most crucial element is the ability to cater to the needs of the user. Therefore, when you are working with a professional web design SA company, emphasise the value of giving visitors what they want. The “want” in this regard could be information, entertainment, product, service, interaction, or assistance. Before you even think about the technical stuff, have a clear purpose for your site.
2 – Organised Information
Remember that the internet is fast-paced. It seems like everyone wants information quickly. You cannot afford to build anddesign a site that does not provide information outright. To ensure your visitors get what they want, you must organise information in such a way that everything looks straightforward from a visitor’s perspective.
3 – Navigation
Navigation is one of the elements ofwebsite design that tackles how your visitors can quickly and conveniently move around your site and convert a typical search into action. Effective navigation consists of having a logical page hierarchy, using clickable buttons, and the integration of the three-click rule, wherein the user should get the information he or she needs in a maximum of three clicks.
4 – Mobile Friendly
Another crucial element of web design is mobile responsiveness. It means your site must appear legible and navigable in multiple screen sizes. The reason why you must do this is that people use different devices to view your site, including traditional computer screens, ultrabooks, tablet devices, and smartphones, among others.
5 – RelevantContent
Lastly, be sure you put relevant and exciting content. No matter how much times and search engine algorithms have changed when it comes to web design, content remains king. You cannot convince a visitor or user to convert and become a client if the content in your site does not generate enough interest.